Job Description

DESCRIPTION

Zappos is looking for an Influencer Marketing Manager, to help build and grow the Zappos Influencer program. This position reports to the Head of Influencer Marketing for Zappos. In this role, you will influence and build relationships with influencers, and help them to generate revenue, reach new customers, and tailor their content to support key categories, as well as establish clear benchmarks and measurement tools. The ideal candidate has a solid understanding of affiliate marketing, as well as influencer behavior, and experience in digital media, negotiation and partnerships. You’re comfortable using data to guide decisions, working through ambiguity, and managing multiple projects at once. You’re a clear communicator who can work cross-functionally and think creatively about new ways to support partner growth.

Key job responsibilities
- Manage existing influencer partnerships and onboard new partners hitting key onboarding goals, putting them into tiered structure and managing performance
- Develop program management tools and weekly reporting that improves the overall influencer experience and reduces manual dependencies
- Collaborate with cross-departmental stakeholders (i.e Buying, Merchandising, Social, Tech Teams) to drive transformative business development initiatives supporting key investments
- Analyze and present program results against KPIs, identifying win’s and test-and-learn opportunities for greater program impact
- Monetize influencer content throughout site and social, working cross-departmentally to enrich storytelling and enable discovery
- Launches new initiatives in partnership with affiliate partners to keep up with the ever-changing social media landscape
- Partner with our tech team to unlock influencer scale by leveraging internal tools (i.e. internal Dashboard) and systems to drive growth and to continue accelerating awareness, reach and relevancy

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Bachelors Degree

Job Tags

Full time, Internship,

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